First things first, let me explain what Fair Trade Certified means, because if you were like me you probably don't know. Fair Trade Certified means "farmers get a fair price for their beans with a guaranteed minimum, which means they can invest in their crops, their communities, and their future."(http://www.choosefairtrade.com/fair-trade-story)
How? Well, Fair Trade supports farmers by:
- Ensuring a fair price for their harvest
- Providing access to consumer markets, cutting out unnecessary middlemen
- Helping farmers gain affordable access to credit
- Promoting sustainable farming practices
- Supporting community development such as roads and schools
Now since you have a little background on Fair Trade lets talk about this BzzCampaign. Kelly Clarkson was a big part of this campaign in which she traveled all the way to Peru to learn all the good Fair Trade does. We each received a brochure detailing her trip. Inside we see her experiences like picking coffee cherries, coffee bean selection, and even taste testing as well. She was very involved and so was the community there. There are many benefits of Fair Trade. One example is that it supports kids' education and in my opinion that is pretty important. Children are our future, therefore our future is benefiting from Fair Trade as well.
In my opinion this is all just amazing, but the BzzCampaign got better. We received free coffee* as well!
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Not to mention the book of coupons*! I think there were 20 of these.
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I definitely took advantage of this and bought a brand new Keurig Vue!
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Being a part of this BzzCampaign was a great experience. It is times like this one where I'm really thankful for being BzzAgent. Fair Trade in an amazing thing and I happy to be a part of it.
*Disclaimer I am a BzzAgent and I received products free for review.
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